L’Occitane en Provence has launched a new national campaign, starring its employees, and the company says it celebrates women and their natural beauty — no filter needed.

L’Occitane currently employs 1,315 women in the United States, and has chosen ten of them – hailing from the North America corporate offices and in-store teams – to be the faces of the campaign. They are: Dongfang, Beauty Advisor; Dooman, Boutique Manager; Hana, Supply Chain; Jelissa, Boutique Manager; Joanna, Graphic Designer; Kristina, Learning and Development; Lobar, Beauty Advisor; Marisa, Marketing; Masiel, Boutique Manager; and Valerie, Boutique Manager. 

Running from February 15th through March 12th, the campaign will be featured nationwide across retail stores, digital platforms and social media.

Christina Polychroni, L’Occitane’s chief marketing and e-commerce officer, North America, says, “Women often feel pressured to filter themselves. Whether they’re in a meeting, speaking with friends, parenting children, browsing the internet or simply getting ready for the day – they both knowingly and unknowingly filter themselves to be the people they think society expects them to be. At L’Occitane, we celebrate women who live life unfiltered each and every day, unapologetically.”

L’Occitane is also launching their new line of luxurious creams with SPF, including Immortelle Divine Light Cream SPF 20 ($110) and Immortelle Precious Light Cream SPF 20 ($64).

Follow the campaign on social media using the hashtags, #SPFismyfilter and #NoFilterNeeded